Generika Drugstore at International Franchise Expo
During the upcoming Franchise Asia Philippines 2012 to be held at the SMX Convention Center from July 25-29, 2012, Generika Drugstore, the 2011 Most Promising Filipino Franchise awardee, will be offering Filipino entrepreneurs the opportunity to invest on a proven business model that guarantees excellent returns.
Generika Drugstore will be joining Asia’s biggest franchise show to showcase the business advantages that it offers as an established and successful brand. With franchising as its main growth strategy, Generika Drugstore aims to establish a total of 400 outlets nationwide with a significant presence in the Visayas and Mindanao. This is in line with its vision to become the leading drugstore chain in the country.
Franchisees who sign up with Generika will have the assurance of an award-winning business model recognized by the Department of Trade and Industry (DTI) and the Philippine Franchising Association (PFA) when it was named the Most Promising Filipino Franchise in 2011. The award was based on a set of carefully criteria, including the franchise concept, sales and marketing, franchise operating system, corporate social responsibility, ethical practices and reputation, growth and financial performance, and profitability.
Those who are interested in becoming part of the Generika family may visit its booth at the franchising expo, visit http://www.generika.com.ph, or call the dedicated franchising desk at 828-1818 loc 106 for more information.
Generika Drugstore was founded in September 2003 to educate Filipinos about generic brand drugs and to provide them with quality affordable generic medicines as an alternative to higher cost branded drugs. In 2011, Generika Drugstore was named as the Most Promising Filipino Franchise by the Philippine Franchise Association (PFA) and the Department of Trade & Industry (DTI). In 2009, Generika Drugstore was awarded with the Quality Seal Award by the Bureau of Food & Drugs (BFAD); and in 2008, Generika Drugstore was proclaimed the national winner in the drugstore chain category by the Drugstore Association of the Philippines (DSAP). There are 300 Generika Drugstore locations nationwide.