Generika Drugstore introduces Alaga Ka Partner program
Generika Drugstore is taking customer care a step further, with its “Alaga Ka Partner” program for special tie-ups with companies and other organizations considered as national accounts
Under the “Alalaga Ka Partner” program, company employees or organization members simply have to present their company ID or membership card to avail of special privileges and discounts at all Generika Drugstore outlets nationwide. In general, members receive a 10% discount on all generic medicines, including vitamins at Generika stores all over the Philippines.
Within the next few months, “Alaga Ka Partner” members will also be sent email tips and reminders about health news and tips, to educate and remind them about proper health care.
Generika supports the activities and programs of its “Alaga Ka Partner” national accounts. Last 19 May 2012, Generika supported the “2012 MediRun” organized by Medicard Philippines. This was held at the Bonifacio Global City and was participated in by 2,300 runners. On 14 July 2012, Generika partnered with the Philippine Seven Foundation for a medical mission which served more than 1,100 beneficiaries in Paco, Manila.
National accounts that have an ongoing tie-up with the Generika “Alaga Ka Partner” program include: Ateneo Alumni Association, Bank of Makati, Boardwalk, Consolidated Matrix Inc., De La Salle University Alumni Association, Excel Quality Inc., J-SIMS Truc Corporation, Liga ng mga Barangay sa Pilipinas, Matrix Corporate Security & Generalo Services Inc., Mega-Matrix Security Inc., Medicard Philippines, Pioneer Life Inc., Tekton Manufacturing Corporation, Philippine Seven Corporation, Sims Industrial Manufacturing & Supply Inc., SM Supermalls Global Pinoy, and University of Santo Tomas Alumni Association.
Generika Drugstore was founded in September 2003 to educate Filipinos about generic brand drugs and to provide them with quality affordable generic medicines as an alternative to higher cost branded drugs. In 2011, Generika Drugstore was named as the Most Promising Filipino Franchise by the Philippine Franchise Association (PFA) and the Department of Trade & Industry (DTI). In 2009, Generika Drugstore was awarded with the Quality Seal Award by the Bureau of Food & Drugs (BFAD); and in 2008, Generika Drugstore was proclaimed the national winner in the drugstore chain category by the Drugstore Association of the Philippines (DSAP). There are 300 Generika Drugstore locations nationwide.